Adidas selling recycled shoes made from ocean waste!
IN THE BEGINNING MAN CREATED TRASH. BUT LOOK WHAT TRASH CREATED. THE WORLD FIRST
The first shoe ever made using PARLEY OCEAN PLASTIC™. The Gillnet used to create the Adidas X Parley shoe was intercepted by sea shepherd during operation Ice-fish, A Record Breaking mission protect sea life from illegal fishing in the southern ocean.
For a while, Adidas and Parley for the Oceans, an organization dedicated to reducing plastic waste in oceans, have collaborated on shoes made of recycled plastic from oceans.Last year, they 3-D printed a prototype, with the goal of demonstrating how the industry could "rethink design and help stop ocean plastic pollution," according to Adidas. Now they are making actual pairs of shoes available for you to buy. Around 7,000 pairs will be sold at stores and online for $220 starting in mid-November.
The shoe has an "upper" made of 95% ocean plastic — scooped up near the Maldives — and the rest of the shoe is made from largely recycled materials as well. It's called "Ultra BOOST Uncaged Parley." While only 7,000 are going on sale now, Adidas has big plans for these types of shoes. "We will make one million pairs of shoes using Parley Ocean Plastic in 2017 — and our ultimate ambition is to eliminate virgin plastic from our supply chain," the company said, according to The Verge.
This is the end of marine plastic pollution Adidas are committed to phasing out the use of virgin plastic in our products. But this is just one part of the work with PARLEY. As a founding member, Adidas supports parley in ECO-INNOVATION, Research and development, Direct Action, Education & Communication. The ocean plastic program is led by the PARLEY A.I.R. STRATEGY to avoid plastic virgin, intercept plastic waste and ultimately to redesign new alternatives because they're in this for good. SIGN UP to follow the ongoing ECO - Innovation mission and future product launches.
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