Logos have to walk the tricky walk of being simple, yet comprehensive at the same time i.e., instantly recognizable and communicating the brand’s essence. Some logos do this very well, but many don’t. After poring through thousands and thousands of logos, we asked Gardner and the LogoLounge judges what graphic devices were trending this year and if they felt they were effective for their intended audiences. 1. Shadow Breaks are these instances in which designers use a shadow